“After further investigation with our team that closely examined the image, it appears to be an accumulation of the cinnamon sugar that sometimes can occur when ingredients aren’t thoroughly blended,” the company explained. Within hours, had reached a preliminary conclusion. Can you please send us a DM to collect more details? Thanks!- Cinnamon Toast Crunch March 22, 2021 We’re sorry to see what you found! We would like to report this to our quality team and replace the box. “Can you please send us a DM to collect more details?” “We’re sorry to see what you found!,” it tweeted, vowing to both alert the quality team and replace the box. When Karp, nervous he might “never eat (or sleep) again without answers,” alerted the company to the alleged shrimp situation, did express concern. What did General Mills, maker of Cinnamon Toast Crunch, say about this? According to the cereal’s own website, Cinnamon Toast Crunch is made out of: “Whole Grain Wheat, Sugar, Rice Flour, Canola Oil, Fructose, Maltodextrin, Dextrose, Salt, Cinnamon, Trisodium Phosphate, Soy Lecithin, Caramel Color” with “BHT Added to Preserve Freshness.” It contains wheat and soy ingredients, but not shrimp. Is shrimp a standard ingredient in Cinnamon Toast Crunch? Ummmm - why are there shrimp tails in my cereal? (This is not a bit) /tTjiAdrnVp- Jensen Karp March 22, 2021 “Ummmm why are there shrimp tails in my cereal? (This is not a bit)” he wrote, above an image of what appeared to be shrimp tails in his cereal. Karp discovered a pair of what looked like cinnamon-sugar encrusted shrimp tails in his cereal. or maybe King Triton.Photo: Jenniveve84/Getty Images/iStockphotoĪt 1:32 pm yesterday afternoon, Jensen Karp, a rapper, writer, comedian, producer, gallery owner, actor, and podcast host, took to Twitter to recount a disturbing experience he had just had with a box of Cinnamon Toast Crunch. So, it looks the Karps' crustacean remains may be a case for the FDA. Food and Drug Administration does have a complaint document consumers are encouraged to fill out following a creepy-crawly finding. Karp added that he has not heard anything else from General Mills about the matter and has not heard from Costco at all, despite reaching out after the incident occurred Monday.Īccording to a 2019 study about unwanted creatures like bugs, rodents and even birds in produce, there's a lack of transparency for documenting such incidents, though the U.S. "People have said they can help, but this is all I’m currently doing." "I am currently at a hospital, as poison control suggested they test the black parts - as I ate a bowl," Karp told TODAY on Tuesday afternoon. Most importantly, nothing new from General Mills since they asked me to send them the shrimp tails that they had tried to convince me was sugar.īut he is actively trying to get to the bottom of the situation, especially because consuming rat droppings can be potentially harmful to his health. I am going to get the black stuff tested today, and also going to talk to the Costco. The other bag looked like it was taped up with clear packing tape and had what appeared to be a loose string of dental floss inside, the photos of which Karp also posted to Twitter.ĪM UPDATE: I feel fine. In shock, Karp inspected the cereal further with the help of Fishel, who he said "has a stronger stomach" than he. He found the alleged shrimp tails in one of the bags. Along with the shellfish remains, Karp told TODAY Food there were also little black specks resembling rat droppings baked into the squares and some green pea-sized thing.Īccording to Karp, he and his wife, former "Boy Meets World" star Danielle Fishel, purchased a family pack of the cereal at a Costco in Woodland Hills, California. That's when he saw cinnamon-crusted shrimp tails swimming around the bag. After eating a bowl, Karp went to pour a second for he and his young son to share. It's a shrimp tail - an empty shrimp tail coated in toasty bits.Īt least that's what Jensen Karp, the Los Angeles-based comedian, writer and dad, claims he discovered Monday. But then, what's that? Is it a sugar cluster? A misguided square? No. Ah, it's morning and time to pour a nice bowl of sweet Cinnamon Toast Crunch.
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